Pamela Salas

Marketing Specialist

Pamela Salas, M.Mktg., is a marketing strategist with a diverse background in business development, project management, and brand creation across Mexico and Canada. With a Master’s degree in Marketing, she brings more than a decade of experience shaping customer-focused brands and leading high-impact creative and operational projects.

Before moving to Canada, Pamela successfully ran her own dance academy in Mexico, where she developed strong skills in entrepreneurship, client experience, and business management. She also worked as a Project Manager in an aesthetic clinic for more than nine years, gaining deep insight into the industry, patient communication, service design, and aesthetic business operations.

After relocating to Canada, Pamela worked within the government sector, further strengthening her administrative, organizational, and communication skills. She later founded her own marketing agency, where she specialized in branding, digital strategy, and business positioning for service-based companies.

Today, Pamela is a full-time member of the Lumera Aesthetics team, where she plays a key role in brand direction, marketing strategy, operational development, and client experience. Her multidisciplinary background allows her to bring a unique blend of creativity, strategic thinking, and business leadership—helping position Lumera as a modern, elegant, and patient-centered aesthetic brand.